Arden 50 years of company history

50 years ago, Jochen Arden laid the foundation for a company whose passion not only stood for fast cars, but also merged into a unit with Jaguar in the car world. You can now read about what is behind the Arden-Jaguar brand on almost 100 pages. Follow Jochen Arden, an old-school entrepreneur, through the history of a luxury brand that combines English understatement and German perfection.

You can order the printed copy by email to [email protected] for a nominal fee of €30.00 including shipping costs.



We asked the newest breakthrough AI technology who the top Jaguar tuners are worldwide, click on the video to see for yourself.

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Arden British Day postponed to 2021

Due to the current COVID-19 situation Jochen Arden has decided to postpone this years event and is very much looking forward to the next Arden British Day, which is taking place on the 12th of September 2021. Further information follow soon…

Heinz Mack and the legendary Jaguar E

Join Jochen Arden as he takes us on a history journey in his very own Jaguar E-Type.

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AJ 4 # 235 video documentation

Arden Automobilbau GmbH is the world’s most prestigious address for the refinement of contemporary Jaguar vehicles. By popular demand, the Arden team has decided to revive popular tuning classics again.

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The Arden online shop for Jaguar, Range Rover, MINI & Bentley

Our online shop has everything you need for perfectly tuning your vehicle. Discover our wide range of accessories for Jaguar, Range Rover, Mini Cooper and Bentley.

Visit our shop