At the same time the IAA takes place in Frankfurt only 300 kilometres away from the idyllic scenery of the lower Rhine area– an event with an automotive focus that could hardly be more contrasting to the Arden British Day. The Arden Jaguar AJ 1, based on the Jaguar XJ V12, is part of the oldtimer special show of the German Automobile Club “The wild 70ies”. Here visitors can live the tuning trends of the past decades. Arden is the first German tuner of British cars who has had formative influence on the development of the industry since the beginning of the 80’s. Today Arden is still focusing on the 2018 models from Jaguar Land Rover, Bentley and Mini.